KELLY RIDDLE
Award-Winning Creative Leader, Brand Visionary, and Customer Journey Strategist
"DON'T WAIT FOR INSPIRATION. IT COMES WHILE ONE IS WORKING."
HENRI MATISSE
Branding
Brands are alive. They evolve over time. As with all living things, the brands that are the most carefully cultivated are the ones that thrive.
LEADERSHIP
I develop collaborative and inspired teams that utilize technical strengths, creative brainpower, and a cohesive vision to achieve results-driven goals.
when challenge knocks,
innovation answers
While families across the globe sheltered in place due to the emergence of Covid-19, our team responded by accelerating the development and launch of the all-new Kindermusik App, featuring hundreds of favorite Kindermusik tunes, play-along instruments, craft videos, kid-friendly recipes, and more.
The goal was to give caregivers and children ways to connect and to help our Kindermusik educators engage and retain families through the pandemic. Email campaigns and organic social launch events drove more than 28K downloads of the app in the first months of release.