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KELLY RIDDLE
Award-Winning Creative Visionary, Brand Leader and Customer Journey Strategist
"DON'T WAIT FOR INSPIRATION. IT COMES WHILE ONE IS WORKING."
HENRI MATISSE
when challenge knocks,
innovation answers
While families across the globe sheltered in place due to the emergence of Covid-19, our team responded by accelerating the development and launch of the all-new Kindermusik App, featuring hundreds of favorite Kindermusik tunes, play-along instruments, craft videos, kid-friendly recipes, and more.
The goal was to give caregivers and children ways to connect and to help our Kindermusik educators engage and retain families through the pandemic. Email campaigns and organic social launch events drove more than 28K downloads of the app in the first months of release.
"MARKETING IS NO LONGER JUST ABOUT THE STUFF YOU MAKE...It's about the story you tell."
SETH GODIN
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