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​"DON'T WAIT FOR INSPIRATION. IT COMES WHILE ONE IS WORKING."

HENRI MATISSE

Branding

Brands are alive. They evolve over time. As with all living things, the brands that are the most carefully cultivated are the ones that thrive.

Storytelling

Everyone loves a good story. In branding–like with novels, film, and even just getting the lowdown from a friend–the best-told stories win audiences.

DESIGN

Beautiful design is worthless if it fails to convey a targeted message. Visuals must be clear, concise, compelling, and relevant to keep consumers engaged.

LEADERSHIP

I develop collaborative and inspired teams that utilize technical strengths, creative brainpower, and a cohesive vision to achieve results-driven goals.

KMK_AppLaunch.jpg

when challenge knocks,

innovation answers

While families across the globe sheltered in place due to the emergence of Covid-19, our team responded by accelerating the development and launch of the all-new Kindermusik App, featuring hundreds of favorite Kindermusik tunes, play-along instruments, craft videos, kid-friendly recipes, and more.

​

The goal was to give caregivers and children ways to connect and to help our Kindermusik educators engage and retain families through the pandemic. Email campaigns and organic social launch events drove more than 28K downloads of the app in the first months of release.

"MARKETING IS NO LONGER JUST ABOUT THE STUFF YOU MAKE...It's about the story you tell."

SETH GODIN
Tanger Outlets 2018 TV Commercial
This Little Light of Mine – Kindermusik
Holiday Shopping with the Tanger Style Maker
Your Mask, My Mask — Kindermusik
The Power of the Lap Bounce: Kylie Clift @ Kindermusik
Sing, Cook, Play: Cinco De Mayo with Kindermusik
The Soothing Power of Music: Cantonese Lullaby – Crisel Consunji @ Kindermusik
Memorial Day Family Fun!
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