KELLY RIDDLE
Award-Winning Creative Visionary, Brand Leader and Customer Journey Strategist
ABOUT
From fashion brands to magazines to global events, I've consistently ideated and executed creative concepts that drive growth and set brands apart.
BRAND + Events LEADERSHIP
> Strategic thinking + vision
> Innovation + creative leadership
> Brand storytelling + thought leadership
> Data-driven decision making
> Cross-functional team builder
> Crisis + reputation management
> Experience design + execution
Marketing strategy
> Customer-centric mindset
> Omnichannel marketing campaigns
> Agility + change management
> Global marketing expertise
> Entrepreneurial mindset
> Analytics + performance metrics
> Executive presentations
CREATIVE DIRECTION
> Innovative thinking + creativity
> Expert-level digital + print design
> Brand development + identity building
> Storytelling through visuals
> Photo + video shoot direction
> Agile project management
> Inspiring creative mentor
CONTENT + COMMUNICATIONS
> Brand voice + tone development
> Cross-channel content strategy
> Relationship building + partnerships
> Lead + subscriber acquisition
> Audience engagement programs
> Editorial leadership + content creation
> Public relations + thought leadership
SOCIAL + COMMUNITY
> Global social strategy development
> Multi-channel + multi-platform expert
> Influencer + partner campaigns
> Affiliate marketing strategy
> Community building + nurturing
> Paid media + large-scale campaigns
> Agility, speed + trend awareness
CUSTOMER EXPERIENCE
> Retention + consumer loyalty programs
> Customer journey mapping + analytics
> Web UX and e-commerce optimization
> CX-driven product + service innovation
> Customer support excellence
> Personalization at scale
> CX measurement + KPIs
Kelly is an outstanding leader in content, brand and event marketing. She combines innovative thinking with a strategic approach, consistently delivering data-driven growth strategies through award-winning content. Her creative vision and talent for storytelling are unmatached. Kelly's ability to connect the dots between creative and business goals has made a significant impact on our projects.
Sarah Wilson
Vice President, Events & Sales at MJBiz, a division of Emerald X
Kelly brought fresh marketing strategies and an enthusiastic spirit to Kindermusik International. She assembled a team of strong talent to execute her vision, taking our outreach efforts in a new direction. Modernizing an established company with deep roots isn't an easy task, but Kelly was up for the challenge. She created new avenues for brand exposure, generating revenue growth.
Kendall Boysen
Director of Corporate Partnership, Kindermusik International
I admire Kelly's raw creative talent, dedication and ability to manage multiple clients. She is patient, loyal, passionate and a great teacher. She has the ability to explain anything a hundred different ways. Her creativity and strategy reach far beyond perfection and thought behind all of her work is tremendous. Kelly has taught me so much about design, creative content and business development and leadership.
Ashley Jobe
Marketing & Design, GoPLAY Advertising
EDUCATION
I studied magazine journalism and communications design at the prestigious E.W. Scripps School of Journalism ... and I continue to learn, everyday.
CAREER
TRAINING
CERTIFICATE
Dale Carnegie
LEADERSHIP + MANAGEMENT
Focus on leading cross-functional teams and presentation skills
COLLEGE
EDUCATION
BACHELOR'S OF SCIENCE
Ohio University
JOURNALISM + VISUAL COMMUNICATIONS
Minors in English/Creative Writing + International Studies (Africa)
COMMUNITY
Serving my community is a must for my soul and I love investing my passion into projects that can make a difference.
Advisory Board Member
Oak Ridge Parks & Recreation
Toastmasters
Leadership + public speaking club member
Communications Director
Oak Ridge Youth Association
Co-Founder + CMO
NCCC (North Carolina Cannabis Chamber)